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Creating a Market-Diriven Orga...
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Marktforschung
24
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15
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13
Marketingmanagement
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Language
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English
96
Undetermined
79
German
3
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Day, George S.
178
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
9
Montgomery, David B.
4
Leone, Robert P.
3
Moorman, Christine
3
Snyder, Scott A.
3
Wensley, Robin
3
Bens, Katrina J.
2
Reibstein, David J.
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Biervert, Bernd
1
Brandt, William K.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Eggert, Andreas
1
Fahey, Liam
1
Fein, Adam J.
1
Frow, Pennie
1
Gold, Bela
1
Gummesson, Evert
1
Gunther, Robert E.
1
Hansen, U.
1
Hausman, Angela
1
Heeler, Roger M.
1
Howland, Samantha
1
Hunt, Shelby D.
1
Kozlenkova, Irina V.
1
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Wharton School <Philadelphia, Pa.>
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Journal of marketing
14
MIT sloan management review
11
Strategy & Leadership
6
Journal of marketing research : JMR
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Report / Marketing Science Institute
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Long range planning : LRP ; international journal of strategic management
3
Strategic marketing : planning, implementation, and control
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
Consumer behavior : Theory and application
2
Journal of Business & Industrial Marketing
2
Journal of contemporary business
2
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2
Planning Review
2
Sloan management review
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Business strategy review
1
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Corporate social accounting
1
European management journal : publ. twice a year for the Scottish Business School
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Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Handbook of marketing
1
Journal of Business Strategy
1
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ECONIS (ZBW)
106
OLC EcoSci
38
USB Cologne (EcoSocSci)
21
Other ZBW resources
11
RePEc
2
Showing
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date (oldest first)
1
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
2
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
3
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
4
The threats to marketing research
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003794170
Saved in:
5
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
Saved in:
6
When do the interests of academics and managers converge?
Day, George S.
- In:
Business horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
Saved in:
7
Tough questions for developing strategies
Day, George S.
- In:
Journal of business strategy
6
(
1986
)
3
,
pp. 60-68
Persistent link: https://www.econbiz.de/10003523205
Saved in:
8
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
9
Surfing temporary competitive advantage : the new competence
Day, George S.
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
Saved in:
10
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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