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Marketing-IT - Winning in Smar...
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Glazer, Rashi
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Winer, Russell S.
6
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ECONIS (ZBW)
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Meta-technologies and innovation leadership : why there may be nothing new under the sun
Glazer, Rashi
- In:
California management review
50
(
2007/08
)
1
,
pp. 120-143
Persistent link: https://www.econbiz.de/10003580795
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2
Role of smart markets in managing relationships with customers
Glazer, Rashi
- In:
Managing customer relationships : a strategic framework
,
(pp. 103-112)
.
2004
Persistent link: https://www.econbiz.de/10002184470
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3
Smart versus dumb service strategies : a framework for e-buiness intensity
Glazer, Rashi
- In:
E-Service : new directions in theory and practice
,
(pp. 131-153)
.
2002
Persistent link: https://www.econbiz.de/10001813065
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4
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
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5
Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
- In:
Kellogg on marketing
,
(pp. 103-129)
.
2001
Persistent link: https://www.econbiz.de/10001612977
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6
Locally rational decision making : the distracting effect of information on managerial performance
Glazer, Rashi
- In:
Management science : journal of the Institute for …
38
(
1992
)
2
,
pp. 212-226
Persistent link: https://www.econbiz.de/10001122907
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7
Marketing and technology : a strateg. coalignment
Capon, Noel
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001052886
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8
Experiments in constrained choice
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 96-113
Persistent link: https://www.econbiz.de/10001031357
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9
The formation of key marketing variable expectations and their impact on firm performance : some experimental evidence
Glazer, Rashi
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10001090755
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10
Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice
Dhar, Ravi
;
Glazer, Rashi
- In:
Organizational Behavior and Human Decision Processes
67
(
1996
)
3
,
pp. 280-293
Persistent link: https://www.econbiz.de/10005348482
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