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The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of Business Research 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10005465743
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Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001535221
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Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009
Persistent link: https://www.econbiz.de/10003577828
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Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004731403
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Entrepreneurial pricing: The Cinderella of marketing strategy
Pitt, Leyland F.; Berthon, Pierre R.; Morris, Michael H. - In: Management decision : MD 35 (1997) 5-6, pp. 344-350
Persistent link: https://www.econbiz.de/10006582963
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The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of business research : JBR 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
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When Marketing and Strategy Become One
Pitt, Leyland F.; Morris, Michael H. - In: Journal of general management 21 (1995) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
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Do Strategy Frameworks Apply in the United States and Abroad? - The Use of Frameworks in Non-U.S. Settings
Morris, Michael H.; Pitt, Leyland F. - In: Industrial marketing management : the international … 22 (1993) 3, pp. 215-222
Persistent link: https://www.econbiz.de/10006358895
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Environmental Turbulence and Organizational Buying: The Case of Health Benefits in South Africa
Morris, Michael H.; Hansen, Sven Derek; Pitt, Leyland F. - In: Industrial marketing management : the international … 24 (1995) 4, pp. 305-316
Persistent link: https://www.econbiz.de/10006331760
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Informal Sector Activity as Entrepreneurship: Insights from a South African Township
Morris, Michael H.; Pitt, Leyland F. - In: Journal of small business management : JSBM ; a joint … 33 (1995) 1, pp. 78-86
Persistent link: https://www.econbiz.de/10005998895