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Corporate Strategy - To Serve or Create? Strategic Orientations Toward Customers and Innovation -
Berthon, Pierre; Hulbert, James M.; Pitt, Leyland F. - In: California management review : CMR 42 (1999) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10006625992
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MARKETING - Consuming Technology: Why Marketers Sometimes Get It Wrong
Berthon, Pierre; Hulbert, James Mac; Pitt, Leyland - In: California management review : CMR 48 (2005) 1, pp. 110-128
Persistent link: https://www.econbiz.de/10006605415
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MANAGING THE INTERNET AGE - Ad Lib: When Customers Create the Ad
Berthon, Pierre; Pitt, Leyland; Campbell, Colin - In: California management review : CMR 50 (2008) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10008092747
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MANAGING TECHNOLOGY - Object-Orientation: A Tool for Enterprise Design
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: California management review : CMR 46 (2004) 4, pp. 89-110
Persistent link: https://www.econbiz.de/10006609315
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Attractors: Building Mountains in the Flat Landscape of the World Wide Web
Watson, Richard T.; Akselsen, Sigmund; Pitt, Leyland F. - In: California management review : CMR 40 (1998) 2, pp. 36-56
Persistent link: https://www.econbiz.de/10006629256