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Pitt, Leyland F.
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Journal of advertising research
Business horizons
58
Journal of business research : JBR
19
Business Horizons
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of Business Research
12
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
12
European Journal of Marketing
9
Journal of developmental entrepreneurship : JDE
9
Journal of general management
9
Entrepreneurship, theory and practice : ET & P
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of wine business research : IJWBR
8
Journal of financial services marketing : JFSM
8
Marketing intelligence & planning
8
Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
7
European journal of marketing : EJM
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Edward Elgar E-Book Archive
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International journal of technology marketing : IJTMkt
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Journal of marketing management : MM
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Operations research, Management science : OR MS ; the international literature digest
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The journal of strategic information systems : incorporating International Information Systems
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California management review : CMR
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Journal of marketing education : JME
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Small business economics : an entrepreneurship journal
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Annals in entrepreneurship education
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International Journal of Entrepreneurial Behavior & Research
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Journal of Managerial Psychology
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Journal of consumer behaviour : an international research review
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The Oxford handbook of management information systems : critical perspectives and new directions
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California management review
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Entrepreneurship and regional development : an international journal
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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1
The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
Saved in:
2
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
3
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
4
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
5
Antecedents of Risk-Taking Behavior by Advertisers: Empirical Evidence and Management Implications
West, Douglas
;
Berthon, Pierre
- In:
Journal of advertising research
37
(
1997
)
5
,
pp. 27-40
Persistent link: https://www.econbiz.de/10006525013
Saved in:
6
The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Journal of advertising research
36
(
1996
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10006529285
Saved in:
7
BRANDS - Brand Worlds: From Articulation to Integration
Berthon, Pierre
;
Pitt, Leyland F
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 182-195
Persistent link: https://www.econbiz.de/10008993724
Saved in:
8
THE FUTURE OF MARKETING RESEARCH - Tracking Back-Talk in Consumer-Generated Advertising: An Analysis of Two Interpretative Approaches
Campbell, Colin
;
Pitt, Leyland F
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-239
Persistent link: https://www.econbiz.de/10008993746
Saved in:
9
Ad Bites: Toward a Theory of Ironic Advertising
Pehlivan, Ekin
;
Berthon, Pierre
;
Pitt, Leyland
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-427
Persistent link: https://www.econbiz.de/10009187040
Saved in:
10
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
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