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~isPartOf:"Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research"
~subject:"Markenführung"
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
Business horizons
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International journal of wine business research : IJWBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Brand management in small to medium-sized enterprises
Berthon, Pierre R.
;
Ewing, Michael T.
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003723438
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