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Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
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Unveiling videos: Consumer‐generated ads as qualitative inquiry
Berthon, Pierre; Pitt, Leyland; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1061
Persistent link: https://www.econbiz.de/10009264943
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew; Robson, Karen; Pitt, Leyland F. - In: Psychology & marketing 39 (2022) 3, pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Pitt, … - In: Psychology & marketing 39 (2022) 11, pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
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From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world
Hannah, David; Ferreira, Caitlin; Pitt, Leyland F. - In: Psychology & marketing 40 (2023) 7, pp. 1344-1360
Persistent link: https://www.econbiz.de/10014291915