//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berthon, Jean-Paul"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Assessing the Structure of Ind...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Corporate culture
1
Corruption
1
Disclosure
1
Duplicity
1
E-commerce
1
Electronic Commerce
1
Ethics
1
Global sourcing
1
HB Economic Theory
1
HF Commerce
1
Internationale Beschaffung
1
Korruption
1
Lieferantenmanagement
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
NX Arts in general
1
Secrets
1
Stealth marketing
1
Supplier relationship management
1
Undercover marketing
1
Unternehmenskultur
1
Welt
1
World
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
Undetermined
10
English
5
Author
All
Berthon, Jean-Paul
Pitt, Leyland F.
277
Morris, Michael H.
181
Berthon, Pierre
131
Berthon, Pierre R.
93
Pitt, Leyland
64
Watson, Richard T.
38
Caruana, Albert
27
Kuratko, Donald F.
27
Nel, Deon
23
Schindehutte, Minet
23
Parent, Michael
22
Campbell, Colin
21
Ewing, Michael T.
18
Kietzmann, Jan
16
Plangger, Kirk
16
Robson, Karen
13
Santos, Susana Correia
13
Ewing, Michael
12
Allen, Jeffrey A.
11
McCarthy, Ian P.
11
Hulbert, James M.
10
Neumeyer, Xaver
10
Webb, Justin W.
10
Chan, Anthony
9
DesAutels, Philip
9
Campbell, Colin L.
8
Chakrabarti, Ronika
8
Hannah, David
7
Mills, Adam J.
7
Pehlivan, Ekin
7
Robertson, Jeandri
7
Vella, Joseph
7
Zinkhan, George M.
7
Cornwall, Jeffrey R.
6
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
McDonald, Bill
6
Salehi-Sangari, Esmail
6
Sattari, Setayesh
6
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Business horizons
2
Journal of advertising research
2
Business Horizons
1
California management review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
more ...
less ...
Source
All
OLC EcoSci
7
ECONIS (ZBW)
5
RePEc
2
BASE
1
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
4
The state of theory in three premier advertising journals: A research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
; …
- In:
International journal of advertising : the quarterly …
24
(
2005
)
2
,
pp. 241-250
Persistent link: https://www.econbiz.de/10008116684
Saved in:
5
Do camels dream of electric fish? : reflections on animal dreams
Berthon, Jean-Paul
;
Berthon, Pierre R.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 422-423
Persistent link: https://www.econbiz.de/10003709342
Saved in:
6
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
7
Changing channels: The impact of the internet on distribution strategy
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
- In:
Business Horizons
42
(
1999
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10005354654
Saved in:
8
Changing Channels: The Impact of the Internet on Distribution Strategy - The new electronic medium is ravaging traditional distribution philosophy, rendering many conventional inte...
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
- In:
Business horizons
42
(
1999
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006194500
Saved in:
9
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre
;
Pitt, Leyland
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10007893876
Saved in:
10
Do camels dream of electric fish? Reflections on animal dreams
Berthon, Jean-Paul
;
Berthon, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 422-423
Persistent link: https://www.econbiz.de/10007988633
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->