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~person:"Berthon, Pierre R."
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Berthon, Pierre R.
Pitt, Leyland F.
255
Morris, Michael H.
170
Berthon, Pierre
119
Pitt, Leyland
56
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36
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ECONIS (ZBW)
72
OLC EcoSci
13
RePEc
4
EconStor
1
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1
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of Business Research
42
(
1998
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10005465743
Saved in:
2
Entrepreneurial pricing: The Cinderella of marketing strategy
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Morris, Michael H.
- In:
Management decision : MD
35
(
1997
)
5-6
,
pp. 344-350
Persistent link: https://www.econbiz.de/10006582963
Saved in:
3
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of business research : JBR
42
(
1998
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
Saved in:
4
Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.
;
Hulbert, James M.
;
Pitt, Leyland F.
-
1997
Persistent link: https://www.econbiz.de/10000978951
Saved in:
5
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
Saved in:
6
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
7
The transition from products to connected health : observations and avenues for future research
Pitt, Leyland F.
;
Ferguson, Sarah Lord
;
Berthon, Pierre R.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 233-239
Persistent link: https://www.econbiz.de/10011975515
Saved in:
8
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
9
Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
58
(
2015
)
6
,
pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
Saved in:
10
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
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