Extensive attention has been given in recent years to the role of entrepreneurship in facilitating global economic development, with research indicating that much employment growth originates from the “entrepreneurial sector” of the economy. In many parts of the world, emphasis has also been...

Pricing has tended to be the least creative element of marketing strategy, despite the fact that evidence from successful firms points strongly to the integral role of pricing in performance. Suggests that effective pricing has much to gain from an understanding of the entrepreneurial process,...

Efficient information management is of high relevance for the success of young and entrepreneurial service companies. These ventures face a high level of uncertainty due to their lack of knowledge about market development, customer acceptance and customer behaviour. In consequence, one of the...