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A factor analytical model of brand loyalty
Sheth, Jagdish N. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
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How adults learn brand preference
Sheth, Jagdish N. - In: Journal of advertising research 8 (1968) 3, pp. 25-36
Persistent link: https://www.econbiz.de/10002821075
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A market-oriented strategy of long-range planning for multinational corporations
Sheth, Jagdish N. - In: Management of the multinationals : policies, …, (pp. 206-218). 1974
Persistent link: https://www.econbiz.de/10002824880
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Models of buyer behavior
Sheth, Jagdish N. - 1974
Persistent link: https://www.econbiz.de/10013467496
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Marketing analysis for societal problems
Sheth, Jagdish N. (contributor);  … - 1974
Persistent link: https://www.econbiz.de/10001416963
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Advertising's image : U.S. and Yugoslavia
Sheth, Jagdish N.; Smiljanic, Milan - In: Marketing update : dynamic marketing readings, (pp. 494-506). 1977
Persistent link: https://www.econbiz.de/10002820971
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Perceived instrumentality and value importance as determinants of attitudes
Sheth, Jagdish N.; Talarzyk, W. Wayne - In: Journal of marketing research : JMR 9 (1972) 1, pp. 6-9
Persistent link: https://www.econbiz.de/10002825024
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Recent failures in consumer protection
Sheth, Jagdish N.; Mammana, Nicholas J. - In: California management review 16 (1974) 3, pp. 64-72
Persistent link: https://www.econbiz.de/10002825054
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Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn - In: Journal of marketing theory and practice 22 (2014) 2, pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
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Extending the extended self in the digital world
Schultz, Don E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 143-146
Persistent link: https://www.econbiz.de/10010357884