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~subject:"confiance de la distribution"
~subject:"Kundenbindung"
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Customer loyalty to a commercial website : descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar
;
Ricard, Line
;
Perrien, Jean
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1436-1447
Persistent link: https://www.econbiz.de/10009757094
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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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