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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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Patient value co-creation in online health communities : social identity effects on customer knowledge contributions and membership continuance intentions in online health communit...
Zhao, Jing; Wang, Tao; Fan, Xiucheng - In: Journal of service management 26 (2015) 1, pp. 72-96
Persistent link: https://www.econbiz.de/10010504628
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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The impacts of customer participation and company reputation on customer-company identification
Xu, Lan; Wang, Tao; Cui, Nan; Su, Suhua - In: International journal of networking and virtual … 10 (2012) 3/4, pp. 247-259
Persistent link: https://www.econbiz.de/10009541403
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An extended Bass Model on consumer quantity of B2C commerce platforms
Li, Xiaoyu; Yuan, Jiahong; Shi, Yan; Wang, Tianteng; … - In: Electronic commerce research 20 (2020) 3, pp. 609-628
Persistent link: https://www.econbiz.de/10012287521
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Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418
Persistent link: https://www.econbiz.de/10014447809