Contends in reply that Savitt has misconstrued the marketing focus with the total distribution framework of the original article. Disagrees with Savitt′s contention that there is coherent literature on distribution, claiming that studies tend to be discipline‐oriented and therefore...

Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales....

The current environment in higher education drives faculty members towards research and publication. What the system values most is publication in refereed journals, preferably those which have achieved high reputation. Examines the extent to which academic research informs practitioners engaged...