Purpose – With brands being an important source of competitive advantage, knowledge of branding is needed to inform their management. After reviewing the literature, the article aims to report the findings of a case study that investigated the role of branding in the industrial purchase of...

Purpose – The principal rationale for this study is to investigate the implications of the introduction of radio frequency identification (RFID) tagging on suppliers. Emphasis concerns the impact it is likely to have on suppliers to the UK grocery retail market. Design/methodology/approach –...