Conceptualizing market orientation at the level of the product development process is relevant, because market orientation is a highly critical factor for new product success and this conceptualization can be used as a starting-point to transform the whole organization into a more market...

Recent years have shown a proliferation of publications about interaction and networks. All in all, these articles and books tend to focus on the formulation of theory and hypotheses. Despite the relevance of further development of theoretical thought, managers display more interest in...