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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; Brown McCabe, Deborah; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1989 - 3. ed
Persistent link: https://www.econbiz.de/10000758730
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Industrial marketing management : a strategic view of business markets
Hutt, Michael D. - 1985 - 2. ed
Persistent link: https://www.econbiz.de/10000686983
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Industrial marketing management
Hutt, Michael D.; Speh, Thomas W. - 1981
Persistent link: https://www.econbiz.de/10000054970
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Tracing emergent processes in marketing strategy formation
Hutt, Michael D.; Reingen, Peter H.; Ronchetto, John R. - 2009
Persistent link: https://www.econbiz.de/10003836036
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2007 - International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2013 - 11th ed
Persistent link: https://www.econbiz.de/10009613673
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 2004 - 8. ed.
Persistent link: https://www.econbiz.de/10001778344
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Tracing emergent processes in marketing strategy formation
Hutt, Michael D. - In: Journal of marketing 52 (1988) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10001051418
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1989 - 3. ed.
Persistent link: https://www.econbiz.de/10004068280