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Marketing decision support system openness : a means of improving managers' understanding of marketing phenomena
Demoulin, Nathalie T. M. - In: Decision support systems : DSS ; the international journal 44 (2007/08) 1, pp. 79-92
Persistent link: https://www.econbiz.de/10003665259
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On the impact of loyalty cards on store loyalty : does the customers' satisfaction with the reward scheme matter?
Demoulin, Nathalie T. M.; Zidda, Pietro - In: Journal of retailing and consumer services 15 (2008) 5, pp. 386-398
Persistent link: https://www.econbiz.de/10003742280
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Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market
Demoulin, Nathalie T. M.; Zidda, Pietro - In: Journal of retailing 85 (2009) 3, pp. 391-405
Persistent link: https://www.econbiz.de/10003892383
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Customer responses to waits for online banking service delivery
Demoulin, Nathalie T. M.; Djelassi, Souad - In: International journal of retail & distribution management 41 (2013) 6, pp. 442-460
Persistent link: https://www.econbiz.de/10009770727
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Adoption of in-store mobile payment : are perceived risk and convenience the only drivers?
Kerviler, Gwarlann de; Demoulin, Nathalie T. M.; Zidda, … - In: Journal of retailing and consumer services 31 (2016), pp. 334-344
Persistent link: https://www.econbiz.de/10011528740
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Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children
Charry, Karine M.; Demoulin, Nathalie T. M. - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 773-794
Persistent link: https://www.econbiz.de/10009674966
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Children's response to co-branded products : the facilitating role of fit
Charry, Karine; Demoulin, Nathalie T. M. - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
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An integrated model of self-service technology (SST) usage in a retail context
Demoulin, Nathalie T. M.; Djelassi, Souad - In: International journal of retail & distribution management 44 (2016) 5, pp. 540-559
Persistent link: https://www.econbiz.de/10011578711
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Acceptance of text-mining systems : the signaling role of information quality
Demoulin, Nathalie T. M.; Coussement, Kristof - In: Information & management : the internat. journal of … 57 (2020) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012159764
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Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen; Demoulin, Nathalie T. M. - In: Journal of business research : JBR 150 (2022), pp. 461-475
Persistent link: https://www.econbiz.de/10013365744