Vorliegendes Arbeitspapier stellt ein Contentmodell vor. Dieses kann als Basis für das Customer Relationship Management im Finanzdienstleistungsmarkt angesehen werden.

In the paper a formal content model for the financial services industry as an example of one of the mostimportant eServices industries is presented. Generally, a financial services firm can provide its customers with agreat variety and quantity of self-produced and externally bought content....

In the paper a formal content model for the financialservices industry as an example of one of the most importanteServices industries is presented. Generally, afinancial services firm can provide its customers with agreat variety and quantity of self-produced and externallybought content....