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Theories of internationalisation and their impact on market entry
Whitelock, Jeryl - 2008
Persistent link: https://www.econbiz.de/10003655217
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & marketing 35 (2018) 7, pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
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Testing the regional performance of multinational enterprises in the retail sector : the moderating effects of timing, speed and experience
Mohr, Alexander T.; Fastoso, Fernando; Wang, Chengang; … - In: British journal of management : BJM 25 (2014), pp. 100-115
Persistent link: https://www.econbiz.de/10010240048
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How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business ethics : JBE 169 (2021) 2, pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert; Bartikowski, Boris; Fastoso, Fernando - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 60-76
Persistent link: https://www.econbiz.de/10013392050