Similar Search Results

Testing the regional performance of multinational enterprises in the retail sector : the moderating effects of timing, speed and experience

Mohr, Alexander T.; Fastoso, Fernando; Wang, Chengang; … - In: British journal of management : BJM 25 (2014), pp. 100-115

Persistent link: https://www.econbiz.de/10010240048

International marketing theory, strategy and implementation : insights from Latin America

Fastoso, Fernando (contributor) - 2012

Persistent link: https://www.econbiz.de/10009570006

The impact of COVID-19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89

Persistent link: https://www.econbiz.de/10012796063

How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects

Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business ethics : JBE 169 (2021) 2, pp. 261-277

Persistent link: https://www.econbiz.de/10012436734

Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness

Fastoso, Fernando; González-Jiménez, Héctor - In: Journal of business research : JBR 121 (2020), pp. 429-437

Persistent link: https://www.econbiz.de/10012417364

Mirror, mirror on my phone : drivers and consequences of selfie editing

Fastoso, Fernando; González-Jiménez, Héctor; … - In: Journal of business research : JBR 133 (2021), pp. 365-375

Persistent link: https://www.econbiz.de/10012590272

Perceived brand globalness/localness : a systematic review of the literature and directions for further research

Liu, Hao; Schoefer, Klaus; Fastoso, Fernando; Tzemou, … - In: Journal of international marketing 29 (2021) 1, pp. 77-94

Persistent link: https://www.econbiz.de/10012484469

Multiple mental categorizations of culture-laden website design

Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile; … - In: Journal of business research : JBR 141 (2022), pp. 40-49

Persistent link: https://www.econbiz.de/10013168085

Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands

Gierl, Heribert; Bartikowski, Boris; Fastoso, Fernando - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 60-76

Persistent link: https://www.econbiz.de/10013392050

Russia's struggle with the language of marketing in the communist and post-communist eras

Holden, Nigel; Kuznetsov, Andrei; Whitelock, Jeryl - In: Business History 50 (2008) 4, pp. 474-488

The status and understanding of marketing in the USSR and post-Soviet Russia are tracked over a 40-year period, making extensive use of Russian-language sources. In the late Soviet period marketing is seen as a Western business system that was not applicable to an economy based on extreme...

Persistent link: https://www.econbiz.de/10009222170