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Selected contributions to market-based management

Sarstedt, Marko - 2008

Persistent link: https://www.econbiz.de/10003743726

Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS

Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 239-255

Persistent link: https://www.econbiz.de/10003779652

More for less? : a comparison of single-item and multi-item measures

Sarstedt, Marko; Wilczynski, Petra - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 211-227

Persistent link: https://www.econbiz.de/10003821634

Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective

Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449

Persistent link: https://www.econbiz.de/10009548613

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433

Persistent link: https://www.econbiz.de/10009548614

PLS path modeling and evolutionary segmentation

Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1318-1324

Persistent link: https://www.econbiz.de/10009756046

Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017

Persistent link: https://www.econbiz.de/10011528763

Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice

Lehmann, Sebastian - 2015

Persistent link: https://www.econbiz.de/10011382692

A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Sarstedt, Marko; Mooi, Erik - 2014 - 2nd ed.

Persistent link: https://www.econbiz.de/10010393008

Convergent Validity Assessment of Formatively Measured Constructs in PLS-SEM : On Using Single-Item versus Multi-Item Measures in Redundancy Analyses

Sarstedt, Marko - 2019

Purpose – Researchers often use partial least squares structural equation modeling (PLS-SEM) to estimate path models that include formatively specified constructs. Their validation requires running a redundancy analysis, which tests whether the formatively measured construct is highly...

Persistent link: https://www.econbiz.de/10012870529