Narrow search
Showing 1 - 5 of 5
Cover Image
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.; Lewis, Gemma K.; Hall-Phillips, Adrienne - In: Journal of strategic marketing 24 (2016) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
Cover Image
Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
Cover Image
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Cover Image
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Cover Image
A framework for SME retail branding
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203