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What type of framing message is more appropriate with nine-ending pricing?
Choi, Jungsil; Lee, Kiljae; Ji, Yong-yeon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 603-614
Persistent link: https://www.econbiz.de/10009579988
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Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
Lee, Kiljae; Choi, Jungsil; Li, Yexin Jessica - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 355-362
Persistent link: https://www.econbiz.de/10010403222
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Image-text inconsistency effect on product evaluation in online retailing
Lee, Kiljae; Choi, Jungsil - In: Journal of retailing and consumer services 49 (2019), pp. 279-288
Persistent link: https://www.econbiz.de/10012025978
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Effect of perceived warmth on positive judgment
Choi, Jungsil; Chang, Young Kyun; Lee, Kiljae; Chang, Jae D. - In: The journal of consumer marketing 33 (2016) 4, pp. 235-244
Persistent link: https://www.econbiz.de/10011523204