Narrow search
Showing 1 - 2 of 2
Cover Image
Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
Cover Image
M-Pesa : a renowned disruptive innovation from Kenya
Ngugi, Isaac K.; Komo, Lilian W. - In: Strategic marketing cases in emerging markets, (pp. 117-128). 2017
Persistent link: https://www.econbiz.de/10011667549