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Public relations education, 1950s-1990s : the IPRA perspective
Watson, Tom - In: Corporate communications : an international journal 29 (2024) 1, pp. 68-78
Persistent link: https://www.econbiz.de/10014493988
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CauseWired : plugging in, getting involved, changing the world
Watson, Tom - 2009
Persistent link: https://www.econbiz.de/10004920747
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Reputation Management: Corporate Image and Communication
Kitchen, Philip J.; Watson, Tom - 2010
Reputation was, is, and always will be of immense importance to organisations, whether commercial, governmental or not-for-profit. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. Even organisations...
Persistent link: https://www.econbiz.de/10009429744
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Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne; Watson, Tom - In: Journal of marketing communications 14 (2008) 5, pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
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Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Watson, Tom; Noble, Paul - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003479609
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Corporate communication : reputation in action
Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008
Persistent link: https://www.econbiz.de/10003690670
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Perspectives on public relations historiography and historical theorization : other voices
Watson, Tom (contributor) - 2015
Persistent link: https://www.econbiz.de/10011317328
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Sceptical employees as CSR ambassadors in times of financial unvertainty
Theofilou, Anastasios; Watson, Tom - In: Communicating corporate social responsibility : …, (pp. 355-382). 2014
Persistent link: https://www.econbiz.de/10010346507
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North American perspectives on the development of public relations : other voices
Watson, Tom (ed.) - 2017
Persistent link: https://www.econbiz.de/10011523469
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The first International History of Public Relations Conference 2010
Watson, Tom (contributor) - Bournemouth University - 2011
Persistent link: https://www.econbiz.de/10009271421