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CauseWired : plugging in, getting involved, changing the world

Watson, Tom - 2009

Persistent link: https://www.econbiz.de/10004920747

Reputation Management: Corporate Image and Communication

Kitchen, Philip J.; Watson, Tom - 2010

Reputation was, is, and always will be of immense importance to organisations, whether commercial, governmental or not-for-profit. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. Even organisations...

Persistent link: https://www.econbiz.de/10009429744

PUBLIC RELATIONS - PR evaluation: It's all about relationships - Can we measure PR effects? Yes, but only if we think in terms of relationships. 'ROI' is usually a red herring.

Watson, Tom - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 9, pp. 44-46

Persistent link: https://www.econbiz.de/10006750249

Defining the gap between research and practice in public relations programme evaluation - towards a new research agenda

Gregory, Anne; Watson, Tom - In: Journal of marketing communications 14 (2008) 5, pp. 337-350

Persistent link: https://www.econbiz.de/10008146987

Evaluating public relations : a best practice guide to public relations planning, research and evaluation

Watson, Tom; Noble, Paul - 2007 - 2nd ed.

Persistent link: https://www.econbiz.de/10003479609

Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda

Gregory, Anne; Watson, Tom - In: Journal of marketing communications 14 (2008) 5, pp. 337-350

Persistent link: https://www.econbiz.de/10003788445

Corporate communication : reputation in action

Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008

Persistent link: https://www.econbiz.de/10003690670

Tom Watson: founder of IBM

Hattwick, Richard E. - In: Journal of behavioral economics 16 (1987) 1, pp. 109-126

Persistent link: https://www.econbiz.de/10001063924

Sceptical employees as CSR ambassadors in times of financial unvertainty

Theofilou, Anastasios; Watson, Tom - In: Communicating corporate social responsibility : …, (pp. 355-382). 2014

Persistent link: https://www.econbiz.de/10010346507

The first International History of Public Relations Conference 2010

Watson, Tom (contributor) - Bournemouth University - 2011

Persistent link: https://www.econbiz.de/10009271421