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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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The role of relationally embedded network ties in resource acquisition of British nonprofit organizations
Eng, Teck Yong; Liu, Chih-yao Gordon; Sekhon, Yasmin Kaur - In: Nonprofit and voluntary sector quarterly 41 (2012) 6, pp. 1092-1115
Persistent link: https://www.econbiz.de/10009697912
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Overcoming the liability of smallness by recruiting through networks in China : a guanxi-based social capital perspective
Ko, Wai Wai; Liu, Gordon - In: The international journal of human resource management 28 (2017) 11, pp. 1499-1526
Persistent link: https://www.econbiz.de/10011753711
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Organizational learning and marketing capability development : a study of the charity retailing operations of British social enterprise
Liu, Gordon; Ko, Wai Wai - In: Nonprofit and voluntary sector quarterly 41 (2012) 4, pp. 580-608
Persistent link: https://www.econbiz.de/10009579847
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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Social alliance and employee voluntary activities : a resource-based perspective
Liu, Gordon G.; Ko, Wai Wai - In: Journal of business ethics : JOBE 104 (2011) 2, pp. 251-268
Persistent link: https://www.econbiz.de/10009406643
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Charity retailing in the United Kingdom : a managerial capabilities perspective
Liu, Gordon; Ko, Wai Wai - In: Journal of small business management : JSBM ; a joint … 52 (2014) 3, pp. 390-406
Persistent link: https://www.econbiz.de/10010398765
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A typology of guanxi-based governance mechanisms for knowledge transfer in business networks of Chinese small and medium-sized enterprises
Ko, Wai Wai; Liu, Gordon G. - In: Group & organization management : an international journal 42 (2017) 4, pp. 548-590
Persistent link: https://www.econbiz.de/10011736726
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Service innovation in business ecosystem : the roles of shared goals, coopetition, and interfirm power
Liu, Gordon; Aroean, Lukman; Ko, Wai Wai - In: International journal of production economics 255 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014282177
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Organisational capabilities and small and medium sized firms' attainment of innovation outcomes : the moderating roles of exports and formal business networks
Liu, Gordon; Liu, Weixi; Ko, Wai Wai - In: International journal of operations & production management 42 (2022) 7, pp. 1022-1060
Persistent link: https://www.econbiz.de/10013357229