We show that the e-commerce domain can provide allthe right ingredients for successful data mining and claim that it is a killer domain for data mining. We describe an integrated architecture, based on our experience at Blue Martini Software, for supporting this integration.(...)

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at...

"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at...