Banks and financial institutions depend upon telephone call centers to meet the needs of a changing and ever more demanding consumer for 24×7 access. Call centers serve as a source of service recovery, added value, market intelligence, and strategic advantage. Despite their ubiquity, there are...

This paper analyzes the availability of electronic customer relationship management (E‐CRM) features on retail Web sites and their relationship to consumer satisfaction and site traffic. The top 100 specialty store, standard retail store, and Internet retailer Web sites were analyzed for the...

Analyzing the success of movies has always been a popular research topic in the film industry. Artificial intelligence and machine learning methods in the movie industry have been applied to modeling the financial success of the movie industry. The new contribution of this research combined...

Analyzing the success of movies has always been a popular research topic in the film industry. Artificial intelligence and machine learning methods in the movie industry have been applied to modeling the financial success of the movie industry. The new contribution of this research combined...

Advertising plays a major role in differentiating brands. Many advertisements attempt to create positive feelings through the use of humor, music, or attractive spokespersons. Marketers hope the positive emotions (i.e., positive affect) evoked by these types of ads will transfer to the...

To gain competitive advantage in the market, several retail banks have recently started to deploy biometric technologies in their service encounters. Biometrics is an emerging technology that authenticates individuals using their unique physical characteristics. While the application of...