In many markets sellers have to make decisions on the rate of price change for a product. Prices can be increased or decreased by making a single large change, or as by making multiple smaller changes over time, leading to the same final price. The concern of sellers is the consumer response, in...

While academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information...

The rapid growth and integration of the Internet as a communication and commercial medium into our society and economy has changed both in many ways. This dissertation is an exploratory study of factors deemed significant in the context of e-business success or failure. A survey instrument is...

Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes Net Transaction Value (NTV), a unified theory of buyer decision-making. NTV hypothesizes that a buyer makes an implicit and subjective calculation before making a purchase in a...

Although the Internet as a shopping medium provides convenience to easily access products, the U.S. e-commerce retail sales still make up a very small percentage of the U.S. total retail sales. To better understand what influences consumers' choices to shop for products or services on the...

With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the...

The ongoing political, legal, and economic harmonization within the European Union has lead to a higher degree of integration of national financial markets. The introduction of the single European currency, the euro, eliminated a traditional source of risk to international portfolio investors....

The purpose of this study is to determine what factors could influence an economic agents' decision to travel or vacation in Florida. This study measures this decision by analyzing the state Division of Tourism estimates for visitors in light of changes in; national gross domestic product,...

Nonloyal consumer purchasing behavior has long been a topic of interest to marketers. A good deal of evidence unearthed suggests that many consumers do not buy the same brand time after time and may rarely remain brand loyal over the long-term. Progress in understanding nonloyal purchasing...

Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of scholars recommends standardized global marketing strategies based on the premise that technological advances in telecommunication, transportation, and media are leading to...