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~subject:"Marketing management"
~subject:"Australia"
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Marketing management
Australia
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
Firm performance
15
Australien
14
Brand management
14
Markenführung
14
Service quality
14
Unternehmenserfolg
14
Dienstleistungsqualität
13
Innovation management
13
Innovationsmanagement
13
Beziehungsmarketing
12
New product development
12
Produktentwicklung
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Relationship marketing
12
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11
Ressourcenorientierter Ansatz
11
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10
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Wettbewerbsvorteil
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English
32
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O'Cass, Aron
32
Ngo, Liem Viet
11
Sok, Phyra
4
Ahmadi, Hormoz
3
Carlson, Jamie
3
Heirati, Nima
3
Siahtiri, Vida
3
Lee, Wai Jin
2
Voola, Ranjit
2
Casidy, Riza
1
Getnet, Hailu
1
Griffin, Deborah
1
Meshram, Kanika
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Miles, Morgan P.
1
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1
Siahriri, Vida
1
Sok, Keo Mony
1
Terawatanavong, Civilai
1
Weerawardena, Jay
1
Whitwell, Gregory J.
1
Widing, Robert E.
1
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Journal of strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing : EJM
3
The journal of services marketing
3
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
British journal of management : BJM
1
European journal of marketing
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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Tourism management : research, policies, practice
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
3
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
4
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
5
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
6
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
7
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
8
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
9
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
10
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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