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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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Anatomy of entrepreneurial marketing
O'Cass, Aron; Morrish, Sussie - In: Journal of strategic marketing 24 (2016) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima; O'Cass, Aron - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 2, pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817