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As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile...
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Purpose: This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation....
Persistent link: https://www.econbiz.de/10012072168
As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile...
Persistent link: https://www.econbiz.de/10011986487
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The benefits of undergraduate research for students, including gains in analytical and critical thinking skills, written communication, and self-assurance, has been well-documented in the natural sciences. However, few studies exist that assess the benefits of undergraduate research in the...
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This research shows that when faculty in higher education engage their students by using a social media platform that is specially designed for higher education to bring their courses up to date with current information and combine knowledge management with social media the students experience...
Persistent link: https://www.econbiz.de/10010916709