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A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957509
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Representation of numerical and verbal product information in consumer memory
Childers, Terry L.; Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957514
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu; Hastak, Manoj; Gau, Roland - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171