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Product marketing on the internet
Subramaniam, Chandrasekar
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Shaw, Michael J.
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Gardner, …
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2000
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Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu
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Product and market development for subsistence marketplaces
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(pp. 21-57)
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2007
Persistent link: https://www.econbiz.de/10003521937
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Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
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(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
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Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu
- In:
Handbook of consumer psychology
,
(pp. 1133-1159)
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2008
Persistent link: https://www.econbiz.de/10003716682
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Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
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A microlevel approach to understanding BoP marketplaces
Viswanathan, Madhu
- In:
Next generation business strategies for the base of the …
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(pp. 129-164)
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2011
Persistent link: https://www.econbiz.de/10008840684
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Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Product and market development for subsistence marketplaces
,
(pp. 1-17)
.
2007
Persistent link: https://www.econbiz.de/10003521933
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Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
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Transformative consumer research for personal and …
,
(pp. 109-129)
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2012
Persistent link: https://www.econbiz.de/10009259662
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Envisioning the marketing discipline in the twenty-first century : a view from subsistence marketplaces
Viswanathan, Madhu
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Gau, Roland
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Future-focused strategic marketing
,
(pp. 77-96)
.
2019
Persistent link: https://www.econbiz.de/10012165326
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Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu
- In:
Measurement in marketing
,
(pp. 75-94)
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2022
Persistent link: https://www.econbiz.de/10013448928
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