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Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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Marketers' perceptions of the implementation difficulties of multichannel marketing
Valos, Michael John; Polonsky, Michael J.; Geursen, Gus; … - In: Journal of strategic marketing 18 (2010) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10008698535
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Practitioner prognostications on the future of online marketing
Valos, Michael; Ewing, Michael; Powell, Irene - 2010
In arguably the most dynamic period in the history of marketing, and in particular the management of marketing communication, the challenges and opportunities presented by online marketing are both immense and unprecedented. In an effort to understand how these challenges are perceived at the...
Persistent link: https://www.econbiz.de/10009483945
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Spiritual values and motives of secular pilgrims
Hall, John; Basarin, V. John; Lockstone-Binney, Leonie; … - In: International Journal of Consumer Studies 42 (2018) 6, pp. 715-723
Persistent link: https://www.econbiz.de/10012090701
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A discursive approach to entrepreneurial marketing : integrating academic and practice theory
Maritz, Alex; Frederick, Howard H.; Valos, Michael - In: Small enterprise research : SER ; the Journal of SEAANZ 17 (2009/10) 1, pp. 74-86
Persistent link: https://www.econbiz.de/10009154640
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Getting Generation Y to attend : friends, interactivity and half-time entertainment
Bednall, David Hugh; Valos, Michael; Adam, Stewart; … - In: Sport management review 15 (2012) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10009517334
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Understanding the link between an IMC technology capability and organisational integration and performance
Kerr, Gayle; Valos, Michael; Luxton, Sandra; Allen, Rebecca - In: European journal of marketing 57 (2023) 8, pp. 2048-2075
Persistent link: https://www.econbiz.de/10014342202
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Practitioner prognostications on the future of online marketing
Valos, Michael; Ewing, Michael; Powell, Irene - In: Journal of marketing management : MM 26 (2010) 3, pp. 361-377
Persistent link: https://www.econbiz.de/10008416310
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A discursive approach to entrepreneurial marketing : integrating academic and practice theory
Maritz, Alex; Frederick, Howard; Valos, Michael - In: Small enterprise research : SER ; the Journal of SEAANZ 17 (2009/10) 1, pp. 74-86
Persistent link: https://www.econbiz.de/10009888999
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Getting Generation Y to attend : friends, interactivity and half-time entertainment
Bednall, David Hugh; Valos, Michael; Adam, Stewart; … - In: Sport management review 15 (2012) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10009890527