Narrow search
Showing 1 - 3 of 3
Cover Image
"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
Cover Image
Brands in the arts and culture
Baumgarth, Carsten (contributor) - 2014
Persistent link: https://www.econbiz.de/10010431455
Cover Image
Guest editorial: Brands in the arts and culture sector
Baumgarth, Carsten; O'Reilly, Daragh - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 2-9
Persistent link: https://www.econbiz.de/10010431511