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Gaski, John F.
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Interrelations among a channel entity's power sources : impact of the exercise of reward and coercion on expert, referent, and legitimate power sources
Gaski, John F.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10001008595
Saved in:
2
Nomic necessity in marketing theory : the issue of counterfactual conditions
Gaski, John F.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 310-320
Persistent link: https://www.econbiz.de/10001020255
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3
Dangerous territory : the societal marketing concept revisited
Gaski, John F.
- In:
Business horizons
28
(
1985
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10001024878
Saved in:
4
The trouble with marketing ethics...
Gaski, John F.
- In:
Handbook on ethics and marketing
,
(pp. 111-124)
.
2015
Persistent link: https://www.econbiz.de/10011301190
Saved in:
5
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
6
Capital market efficiency and its implications for the investor : a case of a superior product mismarketed
Gaski, John F.
- In:
Innovations in investments and corporate finance
,
(pp. 105-125)
.
2002
Persistent link: https://www.econbiz.de/10001708965
Saved in:
7
The language of branding
Gaski, John F.
-
2010
Persistent link: https://www.econbiz.de/10009247811
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8
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
9
"Survey": needless despoilment of a traditiona research term
Gaski, John F.
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 337-356
Persistent link: https://www.econbiz.de/10009762392
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10
The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F.
- In:
Journal of consumer policy : consumer issues in law, …
31
(
2008
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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