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Applying netnography to market...
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BASE
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7
RePEc
4
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1
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
2
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
3
Corporate social responsibility in China : a preferential stakeholder model and effects
Xun, Jiyao
- In:
Business strategy and the environment
22
(
2013
)
7
,
pp. 471-483
Persistent link: https://www.econbiz.de/10010230285
Saved in:
4
Retail internationalisation through M&As : a study of the talent challenge in a British-acquired Taiwanese-retailer in mainland China
Xun, Jiyao
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 469-493
Persistent link: https://www.econbiz.de/10008757964
Saved in:
5
British SMEs’ e-commerce technological investments and firm performance : an RBV perspective
Yang, Tan
;
Xun, Jiyao
;
He, Xiaofeng
- In:
Technology analysis & strategic management
27
(
2015
)
5
,
pp. 586-603
Persistent link: https://www.econbiz.de/10010517224
Saved in:
6
Retail strategies in China : challenges and opportunities
Qixun Siebers, Lisa
;
Xun, Jiyao
- In:
Retailing in emerging markets : a policy and strategy …
,
(pp. 222-239)
.
2015
Persistent link: https://www.econbiz.de/10010426412
Saved in:
7
New insights into emotion valence and loyalty intentions in relational exchanges
McKechnie, Sally
;
Nath, Prithwiraj
;
Xun, Jiyao
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 160-169
Persistent link: https://www.econbiz.de/10011970163
Saved in:
8
Leveraging responsible artificial intelligence to enhance salespeople well-being and performance
Weng, Chenchen
;
Yuan, Ruizhi
;
Ye, Dandan
;
Huang, Bo
; …
- In:
The service industries journal
44
(
2024
)
9/10
,
pp. 735-765
Persistent link: https://www.econbiz.de/10015050118
Saved in:
9
New insights into emotion valence and loyalty intentions in relational exchanges
McKechnie, Sally
;
Nath, Prithwiraj
;
Xun, Jiyao
- In:
Psychology & Marketing
35
(
2018
)
2
,
pp. 160-169
Persistent link: https://www.econbiz.de/10012083873
Saved in:
10
Retail internationalisation through MAs: a study of the talent challenge in a British-acquired Taiwanese-retailer in mainland China
Xun, Jiyao
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 469-494
Persistent link: https://www.econbiz.de/10008733315
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