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Four generational cohorts and hedonic m-shopping : association between personality traits and purchase intention

Lissitsa, Sabina; Kol, Ofrit - In: Electronic commerce research 21 (2021) 2, pp. 545-570

Persistent link: https://www.econbiz.de/10012588081

Enrolment in Mathematics and Physics at The Advanced Level in Secondary School Among Two Generations of Highly Skilled Immigrants

Lissitsa, Sabina; Chachashvili‐Bolotin, Svetlana - In: International Migration 57 (2019) 5, pp. 216-234

Persistent link: https://www.econbiz.de/10012091243

It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts

Zimand Sheiner, Dorit; Kol, Ofrit; Levy, Shalom - In: Journal of Research in Interactive Marketing 15 (2021) 4, pp. 641-660

Purpose: Grounded in uses and gratifications (U&G) theory and relying on the congruence/incongruence approaches, the current research aims to contribute to the study of interactive marketing by measuring the effectiveness of social and personal sponsored post message appeals on consumer...

Persistent link: https://www.econbiz.de/10012641193

Consumer values as mediators in social network information search

Kol, Ofrit; Levy, Shalom; Nebenzahl, Israel D. - In: Bridging the gap between advertising academia and practice, (pp. 3-14). 2017

Persistent link: https://www.econbiz.de/10011539961

Men on a mission, women on a journey : gender differences in consumer information search behavior via SNS : the perceived value perspective

Kol, Ofrit; Levy, Shalom - In: Journal of retailing and consumer services 75 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014371729

A (local) apple a day : pandemic-induced changes in local food buying, a generational cohort perspective

Kol, Ofrit; Zimand-Sheiner, Dorit; Levy, Shalom - In: European journal of international management : EJIM 19 (2023) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10014230403