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An adapted TPB approach to consumers’ acceptance of service-delivery drones

Ramadan, Zahy B.; Farah, Maya F.; Mrad, Mona - In: Technology analysis & strategic management 29 (2017) 7, pp. 817-828

Persistent link: https://www.econbiz.de/10011711445

Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations

Farah, Maya F. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 147-172

Persistent link: https://www.econbiz.de/10011617869

Consumers' switching motivations and intention in the case of bank mergers : a cross-cultural study

Farah, Maya F. - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 254-274

Persistent link: https://www.econbiz.de/10011707780

The Arab consumer boycott of American products : motives and intentions

Farah, Maya F. - In: Handbook of Islamic marketing, (pp. 393-417). 2011

Persistent link: https://www.econbiz.de/10009349637

Brand addiction conceptual development

Mrad, Mona - In: Qualitative Market Research: An International Journal 21 (2018) 1, pp. 18-38

Purpose: Although emerging literature has discussed different consumer–brand relationships and addictive behavior constructs, to date, it has not explored the brand addiction phenomenon. This study aims to undertake a conceptual inspection to better understand the nature of the brand...

Persistent link: https://www.econbiz.de/10012079151

Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption

Mrad, Mona; Cui, Charles Chi - In: Journal of business research : JBR 113 (2020), pp. 399-408

Persistent link: https://www.econbiz.de/10012230512

Brand addiction : conceptualization and scale development

Mrad, Mona; Cui, Charles Chi - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1938-1960

Persistent link: https://www.econbiz.de/10011773799

Brand addiction : exploring the concept and its definition through an experiential lens

Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127

Persistent link: https://www.econbiz.de/10011866558

How do consumers think about hybrid products? : computer wearables have an identity problem

Nieroda, Marzena E.; Mrad, Mona; Solomon, Michael R. - In: Journal of business research : JBR 89 (2018), pp. 159-170

Persistent link: https://www.econbiz.de/10011881636

Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research

Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015

Persistent link: https://www.econbiz.de/10014338454