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Benefit as a medium for value creation and innovation
Barnard, Brian - In: Expert journal of marketing 6 (2018) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10012217258
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Innovation and entrepreneurship : the necessary conditions of value creation
Barnard, Brian; Herbst, Derrick - In: Expert journal of business and management 5 (2017) 2, pp. 98-128
Persistent link: https://www.econbiz.de/10011749767
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
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Innovation and Entrepreneurship : The Necessary Conditions of Value Creation
Barnard, Brian; Herbst, Derrick - 2017
The necessary conditions of value creation are considered from the vantage point of innovation and entrepreneurship. Both demand side and supply side considerations of value creation are examined. Specific demand concepts that are considered are: basic needs, customer perceived value, and...
Persistent link: https://www.econbiz.de/10014034185