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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
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How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis
Ghanbarpour, Tohid
;
Gustafsson, Anders
- In:
Journal of business research : JBR
140
(
2022
),
pp. 471-481
Persistent link: https://www.econbiz.de/10013040676
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A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza
;
Ghanbarpour, Tohid
;
Gholamiangonabadi, …
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
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3
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
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Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework
Pilling, Bruce K.
;
Crosby, Lawrence A.
;
Jackson, Donald Jr.
- In:
Journal of Business Research
30
(
1994
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10005465998
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Organizational structure of values
Crosby, Lawrence A.
;
Bitner, Mary Jo
;
Gill, James D.
- In:
Journal of Business Research
20
(
1990
)
2
,
pp. 123-134
Persistent link: https://www.econbiz.de/10005474070
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Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry
Crosby, Lawrence A.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 404-411
Persistent link: https://www.econbiz.de/10001036428
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Relational bonds in industrial exchange : an experimental test of the transaction cost economic framework
Pilling, Bruce K.
- In:
Journal of business research : JBR
30
(
1994
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10001162849
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Service quality
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235082
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10
Life status and age as predictors of value orientation
Crosby, Lawrence A.
;
Gill, James D.
;
Lee, Robert E.
- In:
Personal values and consumer psychology
,
(pp. 201-218)
.
1984
Persistent link: https://www.econbiz.de/10002041121
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