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The design of advertising experiments using statistical decision theory
Blattberg, Robert C. - In: Journal of marketing research : JMR 16 (1979) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10001920452
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Industrial buyers' decision-making styles
Wilson, David T. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 433-436
Persistent link: https://www.econbiz.de/10003029482
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Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures
Rentz, Joseph Ollie - In: Journal of marketing research : JMR 24 (1987) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10001020985
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin; Yoon, Carolyn - In: Journal of marketing research : JMR 52 (2015) 4, pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
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Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco; Venkataraman, Sriram; Stremersch, Stefan - In: Journal of marketing research : JMR 54 (2017) 5, pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
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The price elasticity of selective demand : a meta-analysis of econometric models of sales
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10001059790
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A test for clusters
Arnold, Stephen John - In: Journal of marketing research : JMR 16 (1979) 4, pp. 545-551
Persistent link: https://www.econbiz.de/10001905782
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The effects of merchandising and temporary promotional activities of the sales of fresh fruits and vegetables in supermarkets
Curhan, Ronald C. - In: Journal of marketing research : JMR 11 (1974) 3, pp. 286-294
Persistent link: https://www.econbiz.de/10002039728
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A model for measuring the influence of promotion on inventory and consumer demand
Brown, Robert G. - In: Journal of marketing research : JMR 10 (1973) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10001954303