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~subject:"Marketingtheorie"
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Marketingtheorie
Entscheidung
23,014
Decision
19,685
Marketing
18,538
Theorie
8,856
Theory
8,767
Marketingmanagement
3,367
Marketing management
3,217
Deutschland
2,871
USA
2,549
Konsumentenverhalten
2,507
Consumer behaviour
2,499
Entscheidungstheorie
2,457
United States
2,380
Germany
2,322
Experiment
2,209
Decision theory
2,185
Betriebswirtschaftliche Entscheidung
2,001
Strategisches Management
1,918
Absatzpolitik
1,588
Management
1,431
Strategic management
1,247
Risiko
1,196
Risk
1,071
Marktforschung
1,070
Kognition
1,035
Cognition
1,010
Multi-criteria analysis
990
Multikriterielle Entscheidungsanalyse
990
Spieltheorie
918
Management-Informationssystem
910
Management information system
909
Unternehmen
864
Entscheidung unter Unsicherheit
863
Decision under uncertainty
862
Führungskräfte
862
Managers
851
Nutzen
828
Beziehungsmarketing
821
Relationship marketing
814
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Undetermined
207
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28
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Book / Working Paper
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282
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21
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Article in journal
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Aufsatz in Zeitschrift
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Lehrbuch
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Sammelwerk
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55
Book section
55
Konferenzschrift
48
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47
Graue Literatur
35
Non-commercial literature
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27
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27
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26
Bibliography included
26
Conference proceedings
26
Thesis
22
Handbook
14
Handbuch
14
Festschrift
12
Reprint
12
Working Paper
12
Arbeitspapier
11
Case study
9
Einführung
9
Fallstudie
9
Bibliografie
7
Collection of articles written by one author
5
Conference paper
5
Konferenzbeitrag
5
Sammlung
5
Interview
4
CD-ROM, DVD
3
Fallstudiensammlung
3
Wörterbuch
3
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2
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2
Accompanied by computer file
1
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English
591
German
186
Polish
7
Undetermined
5
French
3
Croatian
2
Russian
2
Ukrainian
2
Slovak
1
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Author
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Kotler, Philip
28
Keller, Kevin Lane
15
Kuß, Alfred
13
Freiling, Jörg
10
Pepels, Werner
10
Sheth, Jagdish N.
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Kleinaltenkamp, Michael
8
Tadajewski, Mark
8
Hair, Joseph F.
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Maclaran, Pauline
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Zaltman, Gerald
6
Bänsch, Axel
5
Deseniss, Alexander
5
Homburg, Christian
5
Hunt, Shelby D.
5
Marshall, Greg W.
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Araujo, Luis
4
Baines, Paul
4
Dholakia, Nikhilesh
4
Dichtl, Erwin
4
Fill, Chris
4
Fritz, Wolfgang
4
Hildebrandt, Lutz
4
Jaworski, Bernard J.
4
Kilian, Thomas
4
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American Marketing Association
16
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institute for Operations Research and the Management Sciences
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Market Research Society
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Marketing Science Institute <Cambridge, Mass.>
1
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Published in...
All
SpringerLink / Bücher
44
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
14
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
AMS review : official publication of the Academy of Marketing Science
9
Marketing theory
9
European journal of marketing : EJM
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Australasian marketing journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
Journal of marketing theory and practice : JMTP
5
Always learning
4
International series in operations research & management science
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Berichte aus der Betriebswirtschaft
3
Betriebswirtschaftliche Schriften
3
Betriebswirtschaftliche Schriften : BWS
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of strategic marketing
3
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Source
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ECONIS (ZBW)
777
USB Cologne (EcoSocSci)
15
EconStor
1
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1
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
2
Marketing management and the decision sciences: theory and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
3
An econometric approach to a marketing decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
Saved in:
4
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
5
Entscheidungsorientiertes Marketing : eine Einführung
Benkenstein, Martin
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014009351
Saved in:
6
Market : review for marketing theory and practice
Hrvatsko Društvo za Marketing
;
Sveučilište u Zagrebu …
-
1993-: Zagreb : Školska Knjiga
-
Nachgewiesen 5.1993 -
Persistent link: https://www.econbiz.de/10000536429
Saved in:
7
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
8
Der Markt-Platz : Grundlagen der Absatzwirtschaft
Ziegelmeier, Otto W.
-
1995
Persistent link: https://www.econbiz.de/10000548012
Saved in:
9
Produktion, Absatz, Finanzierung
Kistner, Klaus-Peter
;
Steven, Marion
-
1994
Persistent link: https://www.econbiz.de/10000414418
Saved in:
10
Kritik der Markttheorie
Fischer-Winkelmann, Wolf F.
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000532791
Saved in:
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