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Modeling the effect of advertising on price response : an econometric framework and some preliminary findings
Vanhonacker, Wilfried R. - In: Journal of business research : JBR 19 (1989) 2, pp. 127-149
Persistent link: https://www.econbiz.de/10001070110
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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The micro-foundations of pricing
Hinterhuber, Andreas; Liozu, Stephan - In: Journal of business research : JBR 76 (2017), pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
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Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan; Suri, Rajneesh; Chao, Mike Chen-Ho; Koç, Ümit - In: Journal of business research : JBR 76 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
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Exploring price fairness perceptions and their influence on consumer behavior
Malc, Domen; Mumel, Damijan; Pisnik Korda, Aleksandra - In: Journal of business research : JBR 69 (2016) 9, pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
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Webroomers versus showroomers : are they the same?
Viejo Fernández, Nuria; Sanzo Pérez, María José; … - In: Journal of business research : JBR 92 (2018), pp. 300-320
Persistent link: https://www.econbiz.de/10011925474
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Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L. - In: Journal of business research : JBR 67 (2014) 1, pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
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Contextual influences on subjective price perceptions
Monroe, Kent B.; Bitta, Albert J. della; Downey, Susan L. - In: Journal of business research : JBR 5 (1977) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10002507607
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Price fairness perceptions and customer loyalty in a retail context
Martin, William C.; Ponder, Nicole; Lueg, Jason E. - In: Journal of business research : JBR 62 (2009) 6, pp. 588-593
Persistent link: https://www.econbiz.de/10003853694