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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Online shoppers' response to price comparison sites
Jung, Kwon; Cho, Yoon C.; Lee, Sun - In: Journal of business research : JBR 67 (2014) 10, pp. 2079-2087
Persistent link: https://www.econbiz.de/10010400114
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When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
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Perceived situational effects on price sensitivity
Willenborg, John F.; Pitts, Robert E. - In: Journal of business research : JBR 5 (1977) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10003011951
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Consumer responsiveness to price differentials : a case for insurance industry deregulation
Skinner, Steven J. - In: Journal of business research : JBR 9 (1981) 4, pp. 381-395
Persistent link: https://www.econbiz.de/10002808605
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Cost-based pricing
Plinke, Wulff - In: Journal of business research : JBR 13 (1985) 5, pp. 447-460
Persistent link: https://www.econbiz.de/10003653030
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Comparative prices and pedagogy : toward social relevance in marketing education
Stern, Louis W.; Sargent, William S. - In: Journal of business research : JBR 2 (1974), pp. 435-446
Persistent link: https://www.econbiz.de/10002928137
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Perceived buyer satisfaction and selling pressure versus pricing policy : a comparative study of retailers in 10 developing countries
Jacobs, Laurence; Worthley, Reginald; Keown, Charles - In: Journal of business research : JBR 12 (1984) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10003584262