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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 1995 - 4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Optimal advertising and quality strategies in markets with imperfect information
Ringbeck, Jürgen - 1984
Persistent link: https://www.econbiz.de/10000073451
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Möglichkeiten unbewusst wirkender Industriegüter-Werbung
Schuster, Helmut - 1989
Persistent link: https://www.econbiz.de/10000078688
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Informative advertising with differentiated products
Grossman, Gene M.; Shapiro, Carl - 1984
Persistent link: https://www.econbiz.de/10000082269