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Werbung
: eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
1995
-
4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
Saved in:
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
3
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
4
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
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5
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
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6
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
7
The measurement of cumulative advertising effects
Palda, Kristian S.
-
1964
Persistent link: https://www.econbiz.de/10000055703
Saved in:
8
Optimal advertising and quality strategies in markets with imperfect information
Ringbeck, Jürgen
-
1984
Persistent link: https://www.econbiz.de/10000073451
Saved in:
9
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
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10
Informative advertising with differentiated products
Grossman, Gene M.
;
Shapiro, Carl
-
1984
Persistent link: https://www.econbiz.de/10000082269
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