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~subject:"Öffentlichkeitsarbeit"
~isPartOf:"Journal of marketing communications"
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Öffentlichkeitsarbeit
Communication
26
Kommunikation
26
Marketing management
10
Marketingmanagement
10
Consumer behaviour
8
Internal communication
8
Interne Kommunikation
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Konsumentenverhalten
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Corporate Social Responsibility
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Corporate social responsibility
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Beziehungsmarketing
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Werbewirkung
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Brand management
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CSR communication
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Confidence
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ambient communication
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Buchanan-Oliver, Margo
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Journal of marketing communications
Corporate communications : an international journal
59
Journal of communication management : an international journal
52
SpringerLink / Bücher
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
17
Research
16
Europäische Kulturen in der Wirtschaftskommunikation
15
Journal of business research : JBR
15
Journal of communication management
14
Journal of business ethics : JOBE
12
Organisationskommunikation
12
Springer eBook Collection
12
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
PR-Praxis
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Corporate reputation review : an international journal
10
The Routledge handbook of strategic communication
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Games and economic behavior
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Springer Reference Wirtschaft
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6
Journal of promotion management : JPM
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Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
essentials
6
Accounting, auditing & accountability journal
5
Basler Schriften zum Marketing
5
Business horizons
5
Economics letters
5
Handbooks in communication and media
5
Journal of economic theory
5
Public Relations : ein Handbuch
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Schriftenreihe Communicatio
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Working paper series / University of Zurich, Department of Economics
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Corporate social responsibility and environmental management
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Future directions of strategic communication
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Journal of accounting & economics
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Journal of nonprofit & public sector marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
7
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1
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
3
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
4
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
5
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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6
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
7
Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
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